Juicero, the madly expensive gadget that accomplished very little you couldn’t do with your own bare hands, called it a day Friday. In July, the embattled startup announced that it was slashing the price of its trademark juicer— which debuted on the market at $700— even further, and was cutting a quarter of its staff. But it seems that even these measures weren’t enough to save the company, which announced yesterday that it was ending operations after 16 months.
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Juicero was poised to be another Silicon Valley success story, raising nearly $120 million from investors and being called the “Keurig for juice.” But the ticker tape parade came to an abrupt end in April when Bloomberg tech reporters revealed that the sleek, internet-connected juicer was only marginally more effective at producing liquid from the company’s branded juice packs than a healthy adult just squeezing the damn things.
Bloomberg performed its own press test, pitting a Juicero machine against a reporter’s grip. The experiment found that squeezing the bag yields nearly the same amount of juice just as quickly—and in some cases, faster—than using the device.
So goodbye Juicero. Who will fill the gaping maw of the internet’s need for Silicon Valley schadenfreude now?