To promote its new caffeinated chocolate bars, Cape Town food brand ZANG came up with the following campaign, which promises a literal pick-me-up. Enlisting the help of masked wrestlers or ‘luchadores’, they offered free piggyback rides to customers who were looking for taxis. Customers could call for a luchador piggyback ride by simply tweeting the hashtag #ZANGLIFT to the @ZangChocolate Twitter account.

The campaign took place in Cape Town, and has been dubbed as the “first ever piggyback taxi service”.

The ‘World’s First Luchador Piggyback Taxi Service’ [DesignTaxi]