Charities know that one of the best ways to encourage people to part with their money is to make it fun for them to do so. Recognizing this, Charity Arcade has given the donation box a major upgrade, installing classic arcade games in the baggage terminals of Swedish airports.

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The gaming consoles offer celebrated cult classics — Space Invaders, Ms Pac-man and Galaga — on custom machines which can accept any currency. They enable people to use up their left-over travel coins, make a donation to the Red Cross and kill time while they wait for their bag — all in one go.

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The project is a collaboration between Alranda Airport and the Red Cross. Could charity gaming consoles become a regular feature of airports?

Website: www.redcross.se
Contact: info@redcross.se





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Joseph Doyle is an active entrepreneur and life coach with a multi million property portfolio and advertising and marketing agency boosting large international brands. Contact Joseph at www.digilab.ie