5 Must-Read Books For The Budding Entrepreneur JD May 16, 2015 Success 131 Anybody who has aspirations to become an entrepreneur will have to take several steps before they become successful. Some of this is practical knowledge. For example, most entrepreneurs must know how to secure funding, know how to write a business plan, and they must understand the steps they must take in order to launch a business. The latter might include obtaining licenses, obtaining an employer identification number, setting up an accounting system, purchasing insurance, or contracting the services of a payroll provider. However, in addition to practical knowledge, there are soft skills that an entrepreneur must develop. One of the ways to develop these skills is to read books that either demonstrate what has worked for other successful entrepreneurs, or that tell the stories of what made successful entrepreneurs great. Here are five books that you must read if you are in any way considering an entrepreneurial career path. 1. The Fire-Starter Sessions – Danielle LaPorte If you are having any doubts about your future as an entrepreneur, Danielle LaPorte is about to rip those doubts out of your hands and smash them into oblivion. LaPorte is an award winning author, motivational speaker, and entrepreneur whose take on achieving our dreams is different than anybody else out there. Laporte turns myths such as achieving life work balance, and the importance of competency on their ears. Readers praise Ms. LaPorte for her relatable, straight forward delivery and her candor. The Fire-Starter Sessions is a great selection for young entrepreneurs who may have a hard time relating to entrepreneurs from previous generations. Danielle Laporte has been featured in many publications, including The Huffington Post. “Danielle’s passion leaps off the page, and reading a few chapters of this book will ignite you into action.” – Gretchen Rubin, author of The Happiness Project 2. Working Together: Why Great Partnerships Succeed – Michael Eisner In this book, the former CEO of the Walt Disney Corporation explores successful business partnerships that have either lasted for many years or been significantly profitable. In part of the book, Eisner describes his partnership with Frank Wells at Disney. Other famous partnerships that are highlighted in Working Together: Why Great Partnerships Succeed include the following: Bill and Melinda Gates of the Gates Foundation Arthur Blanke and Bernie Marcus of The Home Depot Susan Feniger and Mary Sue Milliken (AKA The Too Hot Tamales of The Border Grill Restaurant Empire), multiple cook books, movies and television Warren Buffet and Charlie Munger of Berkshire Hathaway Ron Howard and Brian Grazer of Imagine Entertainment and multiple blockbuster movies “Are the conclusions about working together groundbreaking? Not really; Eisner points to trust as the foundation, followed closely by a real sense of ethics.” – Jacobs, Barbara 2010 Booklist 3. Business Model Generations – Alexander Osterwalder This book is a go to resource for entrepreneurs of a new generation who are eager to pursue new methods of planning and developing future business ventures. It’s a great book for an entrepreneur who is facing the task of rejuvenating an older business with new ideas.Highly graphical in design and layout, Business Model Generations is perfect for the visual thinker. Even though its target audience is Generation X and younger, more seasoned entrepreneurial hopefuls shouldn’t count this book out. Any reader will find an excellent road map for reshaping their thinking on enterprise development and business modeling. “An impressively comprehensive compendium of many of the most current ideas concerning the structure and development of businesses.” – Anglohigher.com 4. How To Win At The Sport of Business – Mark Cuban Along with being the owner of the Dallas Mavericks, Mark Cuban is also a fixture on the well-known television show ‘Shark Tank’. On the show, Cuban is known for truly emulating a shark. He often lies in wait while the other Sharks argue among themselves and make their offers. Then, while the entrepreneur on the carpet weighs his or her options, Cuban comes in with an offer of his own, usually followed by a demand that the entrepreneur accept it immediately. Given his track record, it’s no wonder that he is taken up on his offers quite frequently. In this book, Cuban details his struggles from powdered milk salesman to world renowned mogul. He also provides great unconventional advice to entrepreneurs who are just getting their starts. “In short, [HOW TO WIN AT THE SPORT OF BUSINESS] exceeded…expectations. Short chapters…got right to the point and were not filled with ‘stuffing’.” – Huffington Post 5. All Marketers Are Liars – Seth Godin Seth Godin believes that successful marketing is all about telling a good story. If you don’t believe him, you’re fooling yourself. Everything about successful marketing is about creating a story and getting your audience to believe that story and to be passionate enough about that story to spread it. Now, the title of the book is a bit tongue in cheek. The stories that marketers create can absolutely be based in fact, but the delivery of those facts as a story that buyers can relate to is what is most important. Think about it. Any marketing expert will tell you that a successful strategy is based around content and branding. In other words, creating and selling a story that influences the way customers think about your business and your products and services is key to interest and ultimately, sales. “To illustrate his preferred approach to marketing, the author relates a grab bag of case studies, heavy on emotionally compelling pitches and seamless subliminal impressions. Readers will likely find the book’s practical advice as rudderless as its ethical principles.” – Reed Business Information Have you read these books yet? What did you think? Which books would you add to this list?